London-based sisters Bloom Twins have unveiled the video for their brand new single ‘Talk To Me’, a track with driving electronics and haunting melodies, showcasing their own signature brand of dark pop.
The video, shot by Serge Vane, who has also worked closely with the David Lynch Foundation, is a careful and emotive creation that backs the twins’ active effort in mobilising an open and non-judgemental safe-space around mental health illness.
Teaming up with mental health charities SANE, Samaritans, and Crisis Text Line, the new video marks the start of the Bloom Twins’ own self-made social media campaign: encouraging those that have struggled / still suffer with mental illness to use the hashtag #TalkToMe in solidarity and encourage them to speak and start sharing what they are feeling and going through.
Talking on the issues raised, the girls say: “Suicide is the biggest killer of young people in the UK and less than 30% of mental health research is focused on young people, despite 75% of mental illness starting before the age of 18.
More than half of young people link mental illness with alienation and isolation. Why are we so scared to talk about it?
When and why did this become taboo? It’s ok not to be ok. Music holds a special place for many, listening to our favorite songs provides an escape and allows us to make sense of feelings that often aren’t articulated in daily conversations.
Music has a power to change the conversation on mental health.”
For the last four years, classically-trained 21-year-old sisters Sofia and Anna have released a string of self-penned songs.
After uploading their debut track ‘Fahrenheit’ to YouTube, the girls have gone on to make their mark in Europe and the Far East, supporting the likes of Eels, Duran Duran & LP all the whilst playing their own shows and festival dates.
Nile Rodgers & Seal are both huge fans, falling in love with the girls and tweeting about them.
Duran Duran’s Nick Rhodes was also so impressed by the twins that he has recorded and produced a number of their tracks, as well as shooting them for UNTITLED Magazine.
Following the release of a politically-charged cover version of the classic Bob Marley track ‘Get Up, Stand Up’, the girls were featured on BBC’s Newsnight and graced the pages of the UK’s national broadsheet newspapers.
They also starred in UNICEF’s ‘Imagine’ campaigns alongside Katy Perry and will.i.am and many more.
Away from music, they are signed to Models 1 – resulting in a double impact on both music and fashion – opening the doors to profile pieces in publications such as Vogue, i-D, The Guardian, Daily Mail and The Sunday Times.
‘Talk To Me’, shows that Bloom Twins have fulfilled their early promise and are set to be one of the most exciting new artists on the pop scene.
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