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Blossoming alt darling Mallory Merk debuts new track “Sinister” on Warner Records. Built around a sunny out-of-time groove that could have been beamed out of a Southern California AM radio station, the new song offers affection to someone whom others seem to overlook. Listen to “Sinister” HERE and watch the accompanying video below, which was shot live at The Peppermint Club in Los Angeles.
About the track, Mallory explains, “‘Sinister’ is about shielding someone you love from the people who don’t appreciate them – all of the toxic friends and people who are just trying to take advantage of them. When you love someone so deeply that you don’t want anything or anyone to hurt them, you build walls around them to isolate the damage that can be inflicted by the outside world. The people I love deserve the best, and I want to do everything in my power to protect them.
Born in Louisiana, raised in New Jersey but cutting her teeth in the streets of NYC, Mallory Merk is basically the cool girl next door – her aesthetic falls somewhere between high end fashion and picking up Backwoods at the bodega. And while it was her look that caught the eye of Kanye West and Rihanna, Mallory’s true greatness lies deep beneath the surface. Linking up with Zack Bia and James Canton’s Field Trip Records in 2019, Mallory made her official music debut with “Ghosts,” earning a deal with Warner Records in partnership with Field Trip Records and managed by Kayode Badmus-Wellington’s drtymnd collective. She most recently dropped 90’s-inspired stunner Just Because as well as North American Ride,” following the release of her debut EPStrangers,’ out last year to glowing critical acclaim from top tier media outlets.
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