“PDA of the Mainstream” is an anthemic, punk-influenced pop number that gives the middle finger to the internet and all its toxicity. For the video, Caroline worked with director Justin Keyto develop a visual concept that captures the familiar feelings of chaos, anger, joy, entertainment and excess that the internet invokes in all of us.
“The music video for ‘PDA of the Mainstream’ was my chance to yell directly at the internet,” Caroline says. “I wanted to visually create my own little version of the internet and how I see it, and I think I did that. There’s kittens and confetti and destruction, along with a whole lot of screaming. If that’s not representative of applications and the digital age, I don’t know what is. If I can’t beat it, I figured I might as well smash it with a hammer.”
Following the “PDA of the Mainstream” music video release, Caroline is also announcing her next single, “The Hypothetical,” set to release on July 30. Pre-save “The Hypothetical” here: https://onerpm.link/the-hypothetical