Alt-pop star E^ST has revealed her debut album “I’m Doing It”. Listen HERE.
2020 has been the year of E^ST; spearheaded by her rebound banger “Talk Deep”, she began releasing a streak of winning singles, including 60’s inspired ballad ‘Fresh Out Of Love’ and fast-paced quirky pop hit “Maybe It’s Me”. Her most recent single “I Wanna Be Here”, marked her biggest pop moment yet, showcasing her world-class knack for melody and anthemic vocals.
Fast becoming a favorite with Australia’s triple j and pop tastemakers around the world, including receiving praise from various media outlets, her singles have built high expectations for her debut album “I’m Doing It” (out now).
Recorded with E^ST’s “musical soulmate” Jim Eliot (Ellie Goulding, Anne-Marie, Halsey), ‘I’m Doing It’ sets her distinctive, sonorous vocals to songs which slyly toy with the traits of modern pop. With a story arc that takes place after the collapse of a relationship, the body of work finds Mel Bester investigating the ups, downs and uncertainties that come with being a young adult and finding your place in the world. Her life-affirming blend of feel-good sounds with self-analytical themes is enticing and refreshing.
“The first half of the album is all about being a heartbroken mess as your life falls apart, and it’s wallowing in that with no effort to make sense of it,” she said. “I mean you need to have a wallow — it’s crucial.”
The turning point comes in the middle with a song, appropriately enough, called “Turn”. After that, the jump into the final five tracks is huge. These are bonafide bangers, characterized by addictive melodies, snappy lyrics and crowd vocals. As she intones in “Walking Home In The Rain” “suddenly, the world doesn’t look so bleak”; the track melds another sky-scraping hook with a new-found optimism. A highlight is single “I Wanna Be Here”, which builds perfectly from a gentle piano ballad to a huge, anthemic, open-hearted ode to life.
“(The songs) are still dealing with sadness and heartbreak, but there’s a conscious effort to do better and be better. The album takes on an optimistic tone as I grow as a person. By the end, the album’s like: it’s okay, I’m getting by, I’m coping.”
With 500,000 monthly listeners on Spotify, and millions of views on YouTube, including her first ever triple j Like A Version raking in 2.5 million views, E^ST has cemented her position at the forefront of the global alt-pop scene.
TRACKLISTING FIT FOR COMPANY FLIGHT PATH MAYBE IT’S ME FOUND SOMEBODY FRESH OUT OF LOVE I’M NOT FUNNY ANYMORE TURN TALK DEEP NO ONE WITH YOU WALKING HOME IN THE RAIN GET THROUGH I WANNA BE HERE I’M DOING IT