Automat Radio, the itinerant on-line radio station hosted within a caravan designed by Emporio Armani, will be at Mad Cool Festival 2018.
The project debuted at the Design Week in Milan in April 2018 and since then it has embarked on a tour of 30 European cities, including Paris, London, Madrid, Barcelona and Berlin. Along with an interesting campus of Guest DJs, the Emporio Armani sunglasses are the center of this initiative: at each new stop, Automat Radio performs street castings to young people who will have the opportunity to become the new faces of the Emporio Armani eyewear campaign Autumn-Winter 2018 / 2019.
The caravan – with a new image that stands out for the great Emporio Armani logo and the iconic eagle of the brand – is the characteristic element of the project, and highlights the close relationship of the brand with younger generations, passionate about music, fashion and design. Automat Radio powered by Emporio Armani continues to offer a new form of cultural entertainment through a tour of different places creating experiences to remember and joining the different styles of young people.
EMPORIO ARMANI AND MUSIC
Emporio Armani reflects the energy of the metropolitan culture, capturing its rhythms and cultural variety. It proposes an experimental concept of style that is expressed through clothing, images and sounds, that is centered on music – the universal language that is a reflection of change and that strengthens the union.
Emporio Armani expresses their connection with music in different and always innovative ways that connect emotionally with the audience. The brand is in a constant search for musical talent with the aim of establishing new collaborations with different musical genres.
#AutomatRadio #wearsEA #EAsunglasses # MadCool2018