With a softer, more vulnerable look representative of their new, positive mindset, Who Am I? flipped the Pale Waves world upside-down with their new acoustic-guitar-laden alternative pop rock energy. Latest single “Fall To Pieces” is raw, inside look at Heather’s early relationship insecurities and growing pains, while “Easy” is an uplifting, shimmering pop anthem about being in love with being in love and how transformative the experience can be. “She’s My Religion,” which premiered worldwide on Zane Lowe’s New Music Daily on Apple Music 1, serves as an atypical love letter which sees Heather embracing her sexuality to represent a queer relationship without hiding behind the clichés of over-sexualization or playful experimentation. “Change” is made up of stories of heartbreak from Heather’s friends and was first played as Annie Mac’s Hottest Record In The World on BBC Radio 1. Quickly adding to their over 175 million global streams, the collection has also garnered praise from top tier media outlets.
You Don’t Own Me” is the fifth single from Pale Waves’ latest record, resurrecting the early 2000s pop punk aesthetic of Avril Lavigne and Blink-182. It was directed by frontwoman Heather Baron-Gracie and her girlfriend Kelsi Luck to accompany the empowering, guitar-heavy release of frustration which hits back against misogyny to defend the individuality of women.
“‘You Don’t Own Me’ is a song for women about what it’s like to be a woman in this world. How society depicts, judges, and criticizes women on a daily basis. This song is incredibly important to me and I wanted to represent my own experiences. I also wanted to say a f*ck you to everyone that plays by these fake, delusional rules that say women and gender need to fit inside a specific box.” – Pale Waves’ Heather Baron-Gracie says.
Produced Rich Costey (Muse, Foo Fighters, Sigur Rós), Who Am I? – the coming-of-age follow-up to the band’s debut album My Mind Makes Noises which amassed over 70 million streams worldwide – opens up a bold new chapter for Pale Waves, who are confidently creating a safe space for people to be themselves and feel comfortable in their own skin by inspiring inclusivity and self-discovery in listeners while exploring themes of mental health, growing pains, sexuality, and falling in love. Pale Waves made an immediate splash when they debuted on the music scene, hitting the Top 10 on UK Album Chart, winning the NME Under The Radar award, making the BBC Sound of 2018 shortlist, touring with fellow Dirty Hit label mates and mentors The 1975 as well as Muse and The Cure, and appeared on Late Night with Seth Meyers after a string of key performances as Reading, Leeds, Lollapalooza, and SXSW.