PHORA Releases Video for “Blame On Me”

Fast-rising phenomenon Phora has released his brand new video for “Blame On Me“, which is quickly adding to his over 325 million YouTube streams. The track, which was produced by Scott Storch and was chosen for Spotify’s New Music Friday, appears on his recently released album Bury Me With Dead Roses, Phora‘s first independent release and his third full-length studio album.

“From the first minute I heard the final mix of ‘Blame On Me,’ I wanted to shoot the video in Santorini,” says Phora. “My manager called me crazy, but I had a vision and wanted to share it. The scenic backdrop is perfect for the song and its narrative about rekindling a lost love.“

With his legion of devoted fans waiting in line for days, Phora‘s first live performance of Bury Me With Dead Roses shut down Fairfax in Los Angeles. Out now on his own label Yours Truly Records (which shares its name with his successful apparel brand), Bury Me With Dead Roses (PRESS HERE to listen) has garnered over 11 million Spotify streams and catapulted into the Top 10 of the iTunes Hip-Hop Chart. The album also debuted at #36 on the Billboard R&B/Hip-Hop Album Sales Chart, reached the Top 25 on the iTunes Overall Album Chart. Singles such as “Blame On Me,”“Forgive Me,” which sees Phora coming face-to-face with his demons and embracing the pain of growth and transformation, “The Dream,” a Nipsey Hussle tribute that reminds critics and fans to celebrate the people you value because tomorrow isn’t promised, and “On My Way” have received key playlisting across Spotify and Apple Music.

Kicking off in San Francisco on September 10^th, Phora will embark on an intimate, exclusive run of coast-to-coast live shows which sold out in minutes, making stops in Los Angeles, San Diego, Dallas, Denver, and Brooklyn before wrapping in Chicago on September 22^nd. Full routing below.

Fueled by a perspective shift after nearly losing his life in a stabbing and two separate shootings, the 24-year-old multi-talented, west coast hip-hop artist Phora has made a name for himself by creating positivity from his pain and putting human connection at the forefront of his art. Phora draws from his life experiences to blend vivid storytelling and a motivational spirit with deeply personal themes touching on love, loss, happiness, grief and mental health struggles. Bury Me With Dead Roses features appearances from Universal Latin recording artists Ecko and Mariah (“Te Necesito”) and production from the Yours Truly Records stalwarts Anthro Beats and Native.

North American Tour Dates:

9/10 San Francisco, CA @ Slim’s (SOLD OUT)

9/12 Los Angeles, CA @ Roxy (SOLD OUT)

9/13 San Diego, CA @ The Irenic (SOLD OUT)

9/14 Dallas, TX @ Club Dada (SOLD OUT)

9/15 Denver, CO @ Bluebird Theater (SOLD OUT)

9/21 Brooklyn, NY @ Baby’s All Right (SOLD OUT)

9/22 Chicago, IL @ Subterranean (SOLD OUT)