Fast-rising phenomenonPhorahas released his brand new video for “Blame On Me“, which is quickly adding to hisover325 million YouTube streams. The track, which was produced byScottStorchand was chosen forSpotify’s New Music Friday, appears on his recently released albumBury Me With Dead Roses,Phora‘s first independent release and his third full-length studio album.
“From the first minute I heard the final mix of ‘Blame On Me,’ I wanted to shoot the video in Santorini,” saysPhora. “My manager called me crazy, but I had a vision and wanted to share it. The scenic backdrop is perfect for the song and its narrative about rekindling a lost love.“
With his legion of devoted fans waiting in line for days,Phora‘s first live performance ofBury Me With Dead Rosesshut down Fairfaxin Los Angeles. Out now on hisown labelYours Truly Records(which shares its name with his successful apparel brand),Bury Me With Dead Roses(PRESS HEREto listen) has garneredover 11 million Spotify streamsand catapulted into theTop 10 of the iTunes Hip-Hop Chart. The album alsodebuted at #36 on the Billboard R&B/Hip-Hop Album Sales Chart, reached theTop 25 on the iTunes Overall Album Chart.Singles such as“Blame On Me,”“Forgive Me,” which seesPhoracoming face-to-face with his demons and embracing the pain of growth and transformation, “The Dream,” aNipsey Hussle tributethat reminds critics andfans to celebrate the people you value because tomorrow isn’t promised, and “On My Way” have receivedkey playlisting across Spotify and Apple Music.
Kicking off inSan FranciscoonSeptember 10th,Phorawill embark on an intimate, exclusive run of coast-to-coast live shows whichsold out in minutes, making stops inLosAngeles, San Diego, Dallas, Denver, and Brooklynbefore wrapping inChicagoonSeptember 22nd. Full routing below.
Fueled by a perspective shift after nearly losing his life in a stabbing and two separate shootings, the 24-year-old multi-talented, west coast hip-hop artistPhorahas made a name for himself by creating positivity from his pain and putting human connection at the forefront of his art. Phoradraws from his life experiences to blend vivid storytelling and a motivational spirit with deeply personal themes touching on love, loss, happiness, grief and mental health struggles.Bury Me With Dead Rosesfeatures appearances from Universal Latin recording artistsEckoandMariah(“Te Necesito”) and production from theYours Truly RecordsstalwartsAnthro BeatsandNative.